工商管理学士（市场营销）

这是一个为期三年的全日制课程，每年 120 个学分。所有学生，无论选择哪条路线，都要参加共同的第一年课程，该课程不计入最终学位等级。在第一年结束时，您可以选择继续攻读 BSc 商业管理（市场营销）学位，或者如果您对其他领域产生了兴趣，则可以转到其他商业管理课程之一。

在第 2 年和第 3 年，必修模块由路线选择决定，但你也可以从核准列表中选择选修模块，以便进一步根据你的兴趣定制学位

The modules shown are an example of the typical curriculum and will be reviewed before the 2024/2025 academic year. The final modules will be published by September 2024.

Year One

Get to grips with the fundamentals of our universal business management first year.

我们将向您介绍会计、技术和经济学等学科，以及人力资源、国际管理和物流与运营Pathways的同学。

Core Modules for Year One

• Society and Economy
• Operations Management
• Introduction to Accounting
• Management: Theory and Evidence
• Marketing
• People in Organisations
• Technology and the Digital Age

Year Two

Combine theory and practice as your understanding of the basics grow.

您将发现买方行为、市场研究和战略的实践如何与财务绩效和组织行为相交叉，同时全面了解当代商业格局。

通过多元文化、人力资源管理和物流等可选模块来补充您的专业知识。

Core Modules for Year Two

• Performance and Financial Management
• Buyer Behaviour
• Marketing Research
• Marketing and Strategy
• Managing People

Optional Modules for Year Two

• Purchasing and Supply Management
• Challenges in Managing and Leading Organizations
• Excellence in Managing Operations
• Logistics Networks
• Project Management
• Inferential Statistics, Statistical Modelling and Survey Methods
• Business, Government and Society
• Managing Multicultural Organisations
• Employment Relations
• International Management

Year Three

当您遇到广告和营销传播中的当前和新出现的问题时，测试您的知识。

商业设计、服务和文化营销模块将为您的学位提供根据您的职业抱负量身定制的机会。

Core Modules for Year Three

• Marketing Project
• Strategic Management

三年级选修模块

• 亚洲管理系统
• Entrepreneurship and Business Start-Ups
• Critical Perspectives for Contemporary Managers
• 负责任的战略供应商管理
• 物流策略
• 数字时代的物流
• 供应链管理的当代趋势
• 分析和改进运营
• Digital Marketing
• 理解和管理奖励
• 行为不当的人
• 雷奥利·布斯内斯·巴赫
• Exploratory Data Analysis
• European Business Environment
• 管理科学建模
• 广告和营销传播管理
• Ethics and Morality of Business
• International Human Resource Management
• International Business
• Services Marketing
• Cultural Marketing
• Business Design
• Stori Pwy. Cyfathrebu Cymru
• Cyfiawnder Byd-eating

How Will I be Assessed?

Assessment methods vary from module to module but, across your degree scheme as a whole, you can expect a mixture of exams, coursework, essays, practical work, presentations, and individual and group projects.

What skills will I practise and develop?

The Learning Outcomes for this Programme describe what you will be able to do as a result of your study at Cardiff University. They will help you to understand what is expected of you.

The Learning Outcomes for this Programme can be found below:

知识与理解：

On successful completion of the Programme you will be able to demonstrate:

• Understanding of the internal aspects of the structure, governance, functions and processes of organisations.
• An appreciation of the dynamic interaction between organisations and the social and economic business environment within which they operate.
• Knowledge of various processes, procedures and practices for the effective and responsible management of organisations.
• An appreciation of the importance to organisations of understanding and managing their markets.
• Understanding of how people interact within organisations and how they can be led, managed and developed.
• Knowledge of different systems and processes for the effective management of operations within and between organisations.
• Awareness of appropriate policies and strategies to meet stakeholder interests, manage risk and maximise achievement of strategic objectives.
• An appreciation of how organisations can create social as well as economic improvement.
• 了解营销策略师可用的各种运营营销系统。
• 了解客户行为，因为它可以支撑和指导营销活动。
• 了解营销的动态作用和价值及其在不同市场和领域中的变化范式。

Intellectual Skills

On successful completion of the Programme you will be able to demonstrate:

• Critical capacity to analyse, evaluate and synthesise information.
• Ability to solve problems.
• Competence in exhibiting balanced and informed critical arguments.
• Capability to apply relevant theories and approaches to practice.

Professional Practical Skills

On successful completion of the Programme you will be able to demonstrate:

• Skills in People Management.
• An ability to use research to take an evidence-based approach to management.
• Commercial acumen.
• Innovation, creativity and enterprise.
• 能够识别营销挑战并制定基于理论且适用于实践的解决方案。
• 具有市场研究、问题表述和研究结果解释的能力。
• 能够向营销受众传达建议的营销解决方案。

Transferable/Key Skills

On successful completion of the Programme you will be able to demonstrate:

• Effective self-management and a propensity for personal development.
• An ability to communicate effectively through a variety of media, and to both specialist and non-specialist audiences.
• A capacity to exercise cooperation skills and work effectively with others.

We are committed to helping you achieve your professional ambitions, and providing you with the skills, curiosity and confidence to make your mark in a competitive job market. Whether you have a clear idea of what you’d like to do after university or no idea at all, we have the tools and support to guide you.

Our graduates go on to a range of industries and professions including banking and finance management, logistics and supply chain management, UK Government and Civil Service, and data analysis.

Within the Business School, we have a dedicated Careers Centre offering bespoke business-specific support, including industry placements, internships, work experience and insights.

You’ll benefit from career consultations, interview and CV writing workshops, industry-specific events specialist psychometric assessment and broad skills training.

Graduate Careers

• Accountant
• Business Analyst
• Economist
• HR Manager
• Lecturer
• Marketing Executive
• Production Manager
• Stockbroker