BA (Hons) Business Management (Marketing)

工商管理（市场营销）文学士（荣誉）学位将帮助您在专攻市场营销的同时加深对商业世界的了解。该课程将为学生提供营销规划、战略和沟通方面的知识和技能，使他们成为顶级营销专业人士，同时获得坚实的商业知识基础。

You will acquire the necessary expertise to become a crucial part of your organisation, feeding intelligence to your management team, supporting effective decision making, attracting customers and understanding the market in your industry of choice. The programme will provide you with a practical understanding of key marketing concepts, and as a result, you will be able to respond to distinct business requirements in the marketing area in a variety of contexts.

该学位将涵盖多种营销和商业概念，例如如何制定营销策略、管理沟通以及如何收集相关市场情报。您还将学习关键的商业基础知识，例如金融、了解组织、业务流程和业务分析。

Who is this programme for?

This programme is perfect for those who aspire to become leading marketing professionals. It will enable you to build a promising professional future in your area of choice, equipping you with the tools you need to thoroughly comprehend the business world and the marketing aspect of organisations

Employment stats and USP’s

• Arden University has received 4.5* for student satisfaction.
• Arden has supported 50,000 higher education learners over 26 years.
• 96% of graduates are in employment or further study 6 months after graduation.
• 79% of students saw their career improve as a direct result of their studies.

Why Arden University Berlin?

• A boutique business school - tailored approach to students.
• AMBA Accreditation since 2011 with some triple-accredited partners which only 1% of the world’s elite business schools receive.
• Programmes with top global rankings – the MIB is ranked 20th in the world by the Economist in 2017.
• International student cohort with over 40 nationalities represented.
• 提供奖学金、灵活的付款计划和早鸟折扣。
• Perfect city centre location in Berlin.
• Free German classes and 100% in English.

Career direction

After completing the course, graduates have a wide variety of careers to choose from. Positions that graduates can take up include brand manager, campaign manager, marketing manager, marketing executive, communications manager, among others.

Graduates can also choose to embark on postgraduate study and pursue a master’s or MBA degree.

Payment plans available:

Arden University offers payment options* that allow you to spread the cost of your programme fees across multiple instalments.

Modules

4 级

• 数字技能与专业发展（20学分）
• 当代商业环境 (20学分)
• 营销动态 (20学分)
• 商业金融概论（20学分）
• 人员管理 (20学分)
• 技术与创新 (20 学分)

5 级

• 数据分析与管理 (20学分)
• 创业（20学分）
• 销售管理（20学分）
• 数字及社交媒体营销 (20 学分)
• 品牌管理 (20 学分)
• 消费者洞察（20学分）

6 级

• 商业转型（20学分）
• 创业与创新（20学分）
• 公司治理、法律与道德 (20 学分)​
• 自学（20学分）
• 全球营销（20学分）
• 市场营销与数字战略 (20 学分)

Why Arden?

• Arden University is regulated by the Quality Assurance Agency for England (QAA) and the UK government.
• 96% of Arden University graduates are in employment 6 months after graduation.
• Taught 100% in English.
• Intensive, engaging and face-to-face teaching by industry experts.
• Industry-relevant, 21st-century application.
• International student cohort with over 40 nationalities represented.
• Payment options and early-bird discounts are available.
• Perfect central location in Berlin, close to key corporate players.

Why Germany?

• Germany has one of the best employment rates in Europe, at 91%*.
• 4th Best Graduate starting salary at £40,650 in Europe, with a growing economy**.
• Germany is the most popular European country for international students, recognised for its high-quality education***.
• Berlin has been named the start-up capital of Europe.
• Berlin is the largest city in the EU with a thriving business scene, offering a range of job opportunities to young professionals and graduates.
• Germany has a rich history in culture and arts, offering students a chance to explore this whilst experiencing world-class education from a UK-recognised institution.

*Times Higher Education

**I Am Expat

***According to statistics and data from the ICEF monitor

Course Requirements

• Two subjects at GCE A level or equivalent, plus passes at grade C or above in three subjects at GCSE level or equivalent; or
• For non-standard entry requirements, please contact us;
• An English language level equivalent to IELTS 6.0 or above with a minimum of 5.5 in each component.